Advertising Commercial Photography

Commercial Session for a Personal Training & Pilates Studio.

What is the difference between commercial and advertising photography? In commercial photography, you’re photographing a product and saying, “Here it is!” As an advertising photographer, you’re still selling a product or service, but you’re using your pictures to tell a story that gives that product or service greater appeal.

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I shot a tailored session for CORE Personal Training and Pilates. Their studio is located in Woodbridge, Virginia and focuses on an integrated training approach that encourages their clients to find a path to a lifetime of fitness by addressing all aspects of wellness (fitness, nutrition, and stress reduction).

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It was very important to the owner, Ruth Gordon, that we focus on action shots that demonstrate the CORE Trainer’s personalized approach.

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I knew the images from this Commercial Photography Session would be used for marketing and brand awareness so I wanted to tell their story through pictures including environmental portraits.

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Getting the right images to tell a specific story gives a product or service greater appeal to potential clients.

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While CORE is not selling a product per say they are selling a service so capturing not only how the Trainers work with each client, but also how they blend training with nutrition to build overall wellness was key.

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Part of their brand is the studio so I framed some shots as environmental photography. This framing differs from shooting products for advertising and the resulting images worked well for CORE’s overall branding.

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When looking for a professional photographer to capture images for your marketing, advertising, and brand awareness you can search under Business Portrait Photographer, Commercial Photographer, or Corporate Photographer. Be flexible in their title and focus on how well they understand your needs, and ability to tell your story in images.

 

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Click HERE for the Commercial Photography Gallery

 

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