Galleries

GET PRICING

Commercial Photography

Positioning your business for success requires strategy, disciplined execution, patience and adaptability. A key piece of your strategy is a marketing plan with defined objectives designed to build your brand, showcase your services and products and have a positive impact on both your existing clients and potential clients. If your plan will include photo advertising or advertisements, which use images, then you will need to seek out and work with a professional business photographer to plan and execute a commercial photoshoot. What is commercial photography you may ask? Commercial photography involves capturing a specific product, or service being provided or received, in a manner that demonstrates that product or service’s benefits/features and entices the viewer to make a purchase.

Why is imagery important in advertising? Consumer Marketing Studies show the importance of imagery in advertising and how it drives consumers decisions more than text. 67% of consumers say the quality of a product image is “very important” when selecting and purchasing a product and 63% think that the quality of a product’s image is more important than specific information about the product. This is where the commercial photoshoot comes in and should be scaled to meet your specific needs. Photography for small businesses, shot by a professional business photographer, may differ in scope, but the standard for the final commercial photo/photos remains the same as those for a corporate photo-shoot. Mila Jackson has a depth of experience providing high-quality commercial photography services such as:

Branding/Advertising/Product Photography

Professional images of your products, services, staff and facilities, captured during a branding photoshoot, are crucial in providing the visual impact necessary to achieve your marketing objectives. Stock ad photography is readily available for purchase in the market place, however, it results in only a 12% consumer engagement rate. Original local business photography, developed for a business’s photo advertising, represents about 37% of visuals used by businesses in marketing but results in a 40% consumer engagement rate. There is a marked difference in results between the two with consumers. In short, commercial photography, designed for your business has more impact and can provide the best return on investment in support of your marketing plan. Mila’s technical expertise in photography and unique artistic style combined with her knowledge of and experience with marketing and branding can help you create the phenomenal visual content needed to make your brand stand out in the marketplace.

Small Business Photography

Corporate photoshoots are typically part of a large advertising campaign and often have large budgets. How do smaller businesses keep up and maximize their return on investment (ROI)? Seek out the best value, not the cheapest price, and collaborate with the photographer to plan shots that you can use in multiple ads across various advertising types (print, web, social media). Small business photo packages can be tailored and scaled to meet the needs of and fit within the marketing budget of local businesses. It is important to find the right professional business photographer for you. Determine exactly what you are looking for and look at the previous work of the photographer to get an idea of their style. Does your vision match their style? Mila Jackson has experience working with local and small businesses in the Washington DC area and can help advise what shots will work best in meeting your goals. Her approach, knowledge and experience help to right size a photo session unique to each client and deliver stunning images that fit the vision expressed by the customer.

Service locations

District of Columbia

  • Washington

Maryland

  • Montgomery County: Bethesda, Gaithersburg, Rockville, Takoma Park
  • Prince George’s County: Bowie, Cheverly, College Park, Laurel.

Virginia

  • Alexandria
  • Arlington County: Arlington, Crystal City, Greenbrier, Pentagon City, Shirlington.
  • Clarke County.
  • Culpeper County: Culpeper
  • Fairfax County: Burke, Centreville, Chantilly, Fair Oaks, Fairfax, Great Falls, Herndon, Lorton, Mason Neck, McLean, Oakton, Reston, Springfield, Tysons, Viena.
  • Falls Church
  • Fauquier County: Remington, The Plains, Warrenton, Bealeton, Catlett.
  • Fredericksburg
  • Loudoun County: Ashburn, Sterling, Leesburg, Lovettsville, Middleburg, Purcellville. 
  • Prince William County: Haymarket, Occoquan, Manassas, Nokesville, Woodbridge
  • Spotsylvania County.
  • Stafford County.